Feasibility Study

Goldwin Associates' feasibility team is widely regarded as an industry leader in feasibility study preparation. A feasibility study is carried out prior to the start of a project, such as a real estate development or a product launch. Directors, owners, and investors in a proposed business or project want to know if the venture is “feasible,” and preparing a feasibility analysis or report is frequently required to do so. Writing a feasibility study can help determine the project's course, the financing required to start and finish the venture, the risk factors of the business, and much more. All of this will be required for those companies that must raise investment capital in order for the project to begin and continue. A feasibility study includes critical information and data for investors to consider, such as funding requirements, market opportunity, government regulations, risk factors, strengths and weaknesses, the management team, and the company's financials. While a feasibility study may sound similar to a business plan, such reports are typically much longer and contain more market and financial information.

What  is a Feasibility Study

The question of ‘what is a feasibility study?' is frequently asked, and such reports certainly vary from project to project. While there is a generic definition of a ‘feasibility study' – an analysis of the likelihood of success of a development, product, or venture – there are also broader definitions. While both a hotel or real estate development feasibility study and a technology invention feasibility study may have their own feasibility study, the two documents are vastly different. The underlying theme, however, remains consistent: a thorough examination of the project's finances and economics, a legal and regulatory examination, a technical and methodological breakdown, strategies, risks, and opportunities, and so on. Company founders – and, of course, potential investors and banks – use feasibility studies to make educated decisions, the former on whether to proceed with the construction, development, or implementation of the project or product at all, and the latter on whether to invest money and capital.

To create a more precise definition of a feasibility study, it may be safe to interpret the report as follows: a feasibility study provides the company with critical information about the business and industry that is essential to its success.

Making a Feasibility Study

A feasibility study or a business plan is the most basic document a company can create before putting a shovel in the ground or launching a product. Conducting a feasibility analysis will provide you with critical insights into the project's viability before expending excessive time and capital. An educated guess is the polar opposite of a feasibility study. The feasibility study is all about educated guesses, which make assumptions based on intuition rather than hard data. Some of the goals of a feasibility study are as follows:

◆  Know your plan of action and how you intend to succeed. Make plans with the goal of winning in mind.
◆  Understand your SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats.
◆  Understand your market. Learn about market statistics and opportunities.
◆  Understand your risk factors.
◆  Understand your financial situation. Memorize your budgetary requirements, proforma, and general financing projections.

Golwin Associates is well-known for its keen insights into any given market, as well as our candid assessment of a project's viability. We work one-on-one with our clients to ensure that each project is custom-tailored to the needs of the business.

The importance of creating a Feasibility Study Report

As previously stated, the main benefit of creating a feasibility report is to have a clear picture of whether the project is even viable to begin with. The feasibility study's significance should not be underestimated. Without such an analysis of the market, financials, and other business factors, a company may be doomed to failure before the project even begins. In some cases, the value of the study will be in the final assessment of the business: that is, the business or project is not feasible, and thus it should not be pursued. This occurs frequently, and it is critical to be truthful when developing a feasibility study or business plan. Furthermore, a feasibility study can be an effective tool for obtaining capital from banks, investors, and lenders.

A Step-by-Step Guide to Writing a Feasibility Study

Here are steps to writing a feasibility study report

◆  Strategy and Plan - Understand your company's and market's specifics. Understanding the environment in which you wish to operate is critical. You must be able to illustrate your business model, plan of action, and strategy execution.

◆  Market Analysis - Explain your market statistics. Demonstrate a thorough understanding of the demographics, potential size, and constraints of the general and broader market for your products or services. Market data is essential for determining whether the field in which you want to operate has a market for your company and whether that market can sustain or generate profit for your company.

◆  Legal and Regulatory Issues - Ascertain that you are well-versed in the project's legal ramifications and regulatory responsibilities. If legal counsel is required, make sure to hire a licensed and experienced professional in your field. Know which permits and zoning rules apply to your real estate development, for example.  

◆  Budgets and Financial Projections - All feasibility studies should include a comprehensive section detailing the company's financial needs, as well as forward-looking statements relating to profit and loss, income, cash flows, and other factors.

◆  Capital Proceeds - Ascertain that you have a solid use of proceeds plan in place that specifies where funds will be allocated. A use of proceeds is similar to a budget and is frequently used for a specific project. It is critical for any business to understand where the capital or funds will be spent.  

◆  Risk Factors - A section on the risks of the business is included in feasibility reports. Any study should include risk factors, and the business owners should be forthright in listing the relevant threats to the operation. This will also aid in making an informed decision about whether to pursue the business or shut it down before operations begin.
  
◆  Scale and Growth - Feasibility studies are, first and foremost, a document that depicts whether or not a project is feasible in the current market or industry. It is, however, a marketing document. A feasibility study, like any other business plan document, must demonstrate a company's scalability. This section discusses the company's potential growth levels.

◆  Profit & Loss - While this is also covered in the previously mentioned financial area, emphasizing the business's profit and loss is always a good thing. If the company's numbers show positive results, i.e. profit, it's not a bad idea to highlight this in a separate section. In either case, whether the profit and loss section is separate or included with the financials, the figures should be accurate and thorough.  

◆  Management and Team - All feasibility studies should highlight the management team, including identifying key individuals with strong credentials. The management section is important because it demonstrates the professionalism of the directors and other team members to potential investors or hires.  

◆  Exit Strategy - A section on the company's potential exit strategies should be included in a feasibility study. A potential merger with or acquisition by another company, buying out investors, an IPO of the company, or other methods of cashing out shareholders could all be considered exits.

There are numerous other factors and variations on the above-mentioned information. Please contact us if you require any additional information or a free consultation.

Reports on Feasibility Studies of Various Types

Depending on the type of project or product, a company may conduct a variety of feasibility studies. The four major types of feasibility reports are listed below. It is critical to remember that each of the main headings below contains a plethora of sub-categories, and that each feasibility study should be tailored to the industry, product, and project of each company.

The Different Types of Feasibility Studies

◆  Real Estate Feasibility for Real Estate – The most popular study that Goldwin Associates conducts is real estate feasibility. Real estate reports include information about the land (surveys), development and building permits, zoning laws, the impact on the surrounding environment and natural habits, traffic issues, and the overall market opportunity. Condominiums, single-family homes, and apartments, as well as larger projects such as hotels, buildings, and skyscrapers, frequently require the creation of a real estate feasibility study prior to land acquisition and development.

◆  Comprehensive Feasibility – A comprehensive feasibility study is an all-inclusive report that takes into account some of the most logical business practices that should be implemented before embarking on any project. The comprehensive feasibility report includes information on land acquisitions and real estate issues, as well as the economic and cultural impact on the surrounding areas. Such in-depth research can be found in our business plan features (if a client wants a very long and detailed analysis). The comprehensive feasibility study is also mentioned in the real estate feasibility study (see above), and it is the most popular feasibility study we offer, along with the real estate report.

◆  Financial Economic Feasibility – When a company wants to know if the proposed amount of capital and financing is sufficient to complete a project successfully, an economic feasibility study is conducted. While a business plan may include a section called the "CBA," or cost-benefit-analysis, an economic feasibility study will go into greater detail and include more statistics and numbers in the financials.

◆  Marketing Feasibility – Marketing feasibility investigates the market impact and penetration, including demographics, target market, product testing, and other factors. Prior to launching a project into the market, whether on a local, regional, national, or global scale, a viable market study is required.

Additional Feasibility Studies are being conducted

Prospectus' team has created the following feasibility reports, many of which are not as well known or used as real estate studies because they are more specific.

Technical Feasibility

Whether or not a company has the necessary technological know-how and resources to achieve its objectives.

◆  Schedule Feasibility - Does the project have enough time and resources to be completed on time?
◆  Cultural Possibility - Local as well as broader cultural and societal impact.
◆  Legal and Ethical Feasibility - Does a project have ethical and legal implications, and if so, what are they?
◆  Feasibility of Resources - What resources are required, and will they be sufficient to complete the project successfully?
◆  Operational Feasibility - Can your company solve problems and capitalize on potential opportunities during development?

Feasibility Studies for Real Estate

While much of our feasibility work revolves around product development and launch, we are frequently tasked with both broad and specific real estate feasibility work. Prospectus is a well-known firm in the real estate facility report space due to the volume of studies we conduct. We work with businesses ranging from single-family homes to large developments across many countries, not just the United States and Canada. Here are some of the aspects of real estate feasibility analysis that we consider.

◆  Site Evaluation and Land Survey.
◆  We will conduct a land survey and site analysis to determine some of the following features to determine if the property you want to develop is suitable for your business:
➢  Accessibility – how accessible is the project's location for patrons or buyers?
➢  Zoning – Can the land be zoned to meet the needs of your project?
➢  Transportation and traffic – are there adequate roads, and what are the traffic conditions in the general vicinity?
➢  Demographics – what is the area's median income, labor force?
➢  Economic Impact – how much, if any, will your project contribute to the local economy?
➢  Supply and Demand - Is there a demand for your services, and if so, is there an oversupply?
➢  Tax Implications – what are the land's tax issues?

Once this feasibility information has been gathered and analyzed, we will be able to determine whether the proposed development location is suitable. If the property and surrounding area do not appear to be promising, we can look elsewhere for a parcel of land that meets the needs of development and the business plan.

Numbers – Real Estate Feasibility Methodologies

Our insight into the feasibility study universe is unique because our firm has conducted feasibility studies for all types of real estate projects, from commercial buildings to residential houses and condos, as well as our networking with scores of construction companies, land developers, and lenders. We can generate precise financials based on real-world data. Here's a rundown of some of our other feasibility analysis services.

Services for Residents

Goldwin.associates assists with the research and writing of feasibility studies for the residential market as a whole. This includes single-family homes, apartments, condominiums, and town homes. We prepare such reports for university and college housing, assisting living, seniors, and others in need, in addition to the most common types of developments. Our team of consultants, lawyers, and engineers work with a wide range of government agencies, including city and county officials. Furthermore, a residential development necessitates relationships with banks and lenders, such as mortgage companies, construction and development firms, and occasionally non-profit organizations that work in the real estate space. Here is a summary of our residential real estate services:

◆  Single-Family Homes
◆  Condos
◆  Apartments
◆  Townhouses
◆  Developments
◆  Senior and Assisted Living
◆  Multi-family, Student Housing
◆  Mixed-Use Development
◆  And More

Services for Commercial Real Estate

Goldwin Associates team assists with commercial real estate projects of all sizes. Our services range from the'simple' steps of developing a business plan to the feasibility study and writing a prospectus or private placement memorandum (offering memorandum) to raise capital for a real estate project. Our commercial real estate feasibility studies services include assisting with general construction and development of buildings, office parks, skyscrapers, hospitality such as a hotel, resort, or even a casino, restaurants, retail centers such as shopping malls, and more. A feasibility study is unquestionably required for such large projects because the analysis itself can save needed time and capital in the long run, as well as allow the principals to determine whether they should even proceed with a multi-million-dollar project.

A commercial real estate feasibility study would include data such as the overall project's landscape, other properties in the area, comps, rent prices, leasing information, vacancy rates, demographics of the target market, population surveys, and more. Here is a summary of our real estate commercial real estate services:

◆  Retail Space
◆  Office Buildings and Parks
◆  Skyscrapers 
◆  Industrial Projects, Refineries
◆  Hospitality, Hotels, Resorts, Casinos
◆  Museums, Conference Centers
◆  Redevelopment
◆  Mixed Use Development
◆  And More

Services for Real Estate Consulting

Goldwin.associates can help with virtually any real estate feasibility study analysis or a general real estate project, regardless of location. We have teams and relationships in almost every state in the United States, as well as in a number of other countries, allowing us to serve our clients in a more appropriate and cost-effective manner.

In addition to the above-mentioned commercial and residential services, we also provide general real estate consulting. Each aspect of the feasibility study – and there are many – can be broken down into separate studies and sections, each of which can serve as a stand-alone guide for that specific need. We can assist you whether you need an entire feasibility study or just a portion of one, or if you only need assistance with one aspect. Here is a summary of our real estate consulting services.

◆  Assistance with Development Location and Project Site Decision
◆  Market Analysis of the Project’s Location
◆  Competitive Analysis of Existing or Similar Developments
◆  Site and Location Analysis
◆  Neighborhood Survey, Traffic, Demographics, Income, etc.
◆  Surveys of the Land
◆  Project Concept Development
◆  Financial Projections, Budgets
◆  Marketing Strategies Development

There are numerous variations for real estate feasibility studies, and one size does not, in fact, fit all; contact us for a consultation.

Golwin Associates Feasibility Team

Our team, which includes lifelong entrepreneurs, lawyers, consultants, and business plan writers, is dedicated to our clients' success. We have assisted hundreds of businesses in writing feasibility studies and preparing critical reports for the initial launch of a business, whether it is for a product or a real estate development. Thus, from real estate to high technology to economic development to oil, gas, and other types of refineries, there is no aspect of the feasibility study process that our staff is not intimately familiar with.

There is no aspect of the real estate market in which our team has not been involved, allowing our clients to work with a company that understands the intricate details of development. This translates into savings in both time and money. If you are considering a real estate development and require a feasibility study, whether for residential or commercial real estate, or if you only require one aspect of the analysis, please contact us at any time for a free consultation or to schedule an appointment at one of our offices.

Contact us for a Feasibility Study consultation

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